Where it all started Our why is our most important asset. Transparency, sustainability & effectiveness. The 3 core values that drive us. We want to connect the modern-day, luxurious lifestyle with sustainability and awareness. By projecting our vision on the society with luxury and high-quality products, we address multiple segments that can provide a step towards a better world. We believe that you don't just buy our product, you invest in a piece of organic garment. We focus on timeless pieces that live longer and stay in a recycled chain.
We have planted 3.530 trees since our launch. The statement that we made is that for every €10,- that we spend and for every €10,- that our customers spend at our store, we plant one tree. Meaning that if we invest in our business, we plant trees. But also when you choose to invest in our products, we plant trees.