Unconditional Sustainability

We believe in a better world

The health of our planet and its population is slowly decreasing over the years, because of our unhealthy lifestyle and the products that we use on a daily basis. We are poisoning our own world and bodies. The biggest problem we as humanity are facing is plastic, the world’s largest polluting source.
Therefore, M-Oskarsson has the goal to create a plastic-free industry, and eventually a plastic-free world.

We want to contribute to the population and the planet, by focussing on specific problems that have more to do with the world that we live in. By spreading awareness and the importance of holding us-self accountable for the damage that we cause on a daily basis, we want to change our habits. To change the small habits that are subconscious and make them conscious.

“Change has to start somewhere, and even if it’s a little uncomfortable at first if the change is for the better, it’s worth it. It’s time we all change, just a little bit. What we can, where we can.
Before it’s too late..”


Our belief system

Mision, Vision & Objectives

We want to change the way we are thinking, so that in the modern day lifestyle, sustainability and awareness is the new normal. We want to be the bridge between comfort, luxury, the modern lifestyle and sustainability.

“We see it as our responsibility.”


Our mission is to create a plastic-free, sustainable, circular and organic fashion world. Where we don’t use too many resources for our products.
And eventually, we want to create a plastic-free, sustainable world with our charity programs

“The time to change is now!”


By 2022 we want to increase our impact on society to increase effectiveness, sustainable packaging, sustainable clothing and awareness. We want you to become a part of the movement. Of our movement, to a better and fair world.

Are you ready to start your sustainable journey with us?

Charity & Nature

Our Future Perspective

We would like to contribute to our problem by investing and helping in charity organizations which are focussing on bettering our planet and environment.
M-Oskarsson invests in the environment, which is why we plant trees and clean up our cities. We are also looking in to making our shipping as CO2 neutral as possible.

For every certain amount our customers spend, we invest back into nature. We spend a lot of time developing our Sustainable Development Goals (SDG’s) to create a new way of fashion for the world.


We are also developing our own charity!

If you would like to contribute and help us with this or have any ideas please do contact us!

Our Materials

Which we use as sustainably as possible. With gentle care of the materials, transportation and most importantly, of the animals and sources itself, we aim to create garments that come from a good consciousness. 

Vicuña (Vigogna)

One of the most precious materials on the market. The value of the fiber comes from a reduced quantity of wool that an adult animal of this species can produce. The fiber is collected from a specific species of camel that lives in the Peruvian Andes. If treated and done well, the general amount of fiber that is collected is 250 grams every 2 years per adult animal. After shearing and selective collecting of the material, only around 120 grams is left over. Meaning that around 25-35 adult animals are needed to create the fleecing within our garments. The fiber is very gentle and thin, making it even finer than cashmere. The Vicuña fiber is peculiar for its diameter, being 12 micron, which is exceptionally thin.


Cashmere is a well known, luxurious, refined and soft fiber, that is obtained from a specific type of goat. This type of goat is called Hircus, which lives in mountainous areas in Asia. The climate conditions differ a lot between night and day, which favours the development of the duvet of the undercoat of the goat. The diameter of the fiber is 15 micron. The thinness of the fiber allows the goats to thermo-regulate the body in contrast to the external environment, protecting it to both low and high temperatures. To collect the fiber, the coat must be hand-combed during the moulting season.


A fine fiber obtained from Yaks, an animal that lives in China and Tibet, in different altitudes. Generally between 3.000 and 5.000 meters, making them able to adapt to extreme weather conditions. The growth of the soft down is optimised in these conditions, making it pleasant for them to live in these climates. The fibers are obtained by drawn-combing it from the belly and the lower part of the animal. Superyak fiber is different from normal yak fiber, because it is obtained from animals within their first two years of their life. Its maximised micron is 17.


Lambswool, one of the whitest and finest fibre obtained from the first shearing of lambs of the merino type. Length, softness and pliability in the manufacturing process are the characteristics that make this material so appreciated. An exclusive manufacturing process is then added, completely different from the one applied to the other types of wool. This being a special type of spinning carried out to include more air, followed by a carding process of the fibers which are then crossed. The final result is a soft, compact looking material which is extremely warm and light.


Merino wool, a fiber obtained from the fleece of a specific type of sheep. The Spanish origin sheep is also found in Australia and New Zealand, which produces almost half of the world production of this fiber now. This type of wool is wanted for its fineness and richness. It is thinner than the fur of common sheep, generally being 20-micron fiber or less. What this adds to the common features of wool, is resistance to use and thermoregulation, together with extreme lightness which allows the use in the warmest months as well. The first shearing takes place when the sheep is about one year old, when the fleece is so thick as to obtain up to 10kg of wool from one sheep. All extremely fine and precious.

Giza 45 Cotton

A specific type of cotton that is very precious. Obtained from the manufacturing of the wads from a selected type of plant grown exclusively in limited areas of the Nile estuary, also called “Queen of Egyptian Cottons”. This exclusiveness of the raw material is accompanied by the manufacturing of the wad, whose collection is rigorously handmade. The characteristics that make the yarn so precious are basically structural, besides a remarkable length, fibers stand out of their thinness. Their micronaire is the fines in the world, having a high resistance to rips, creating a shiny look that makes it look like silk.

Sea Island Cotton

West Indian Sea Island Cotton, also known as “Black Seed”, is one of the most ancient and precious varieties in this world. Thanks to the favourable weather conditions in these areas, the production is now concentrated on the island of Barbados and in Jamaica. The main characteristic of tis fiber is given by its remarkable length of 39mm, together with its high percentage of uniformity. This combination allows the production of a resistant, homogenous and rich yarn. The perfect structure of the yarn and the attention to quality in every single step of the process make it an extremely shiny cotton, having a light, fresh and resistant look and feel.


The most ancient and surely one of the most fascinating textile fibers, obtained from the trunk of a particular plant. Made of 70% cellulose, the number of fibers contained in the bark of a single plant can vary up from 20 to 50. The nature composition and architecture of the fibers give linen exceptional properties. Its extreme resistance, high ability in absorbing humidity, insulation and thermoregulation. It carries hypoallergenic characteristics, combined with a shiny look and a cold, smooth touch. Overall a rich fiber, and a must have.


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